Marketing Generalist

 

Remuneration:	negotiable
Benefits:	Medical Aid and Provident Fund
Location:	Randburg, Kya Sand
Remote work:	Not Applicable
Education level:	Diploma
Job level:	Mid
Own transport required:	Yes
Travel requirement:	Often
Type:	3 months
Reference:	#Marketing Generalist
Company:	Xperien (Pty) Ltd

Operations

Strategic planning and management:

• Initiate and arrange weekly meetings with the CEO to conceptualise and manage register of content to be created for the 3 brands.
• Initiate and arrange weekly meetings with the CEO to setup and provide direction for customer engagement.
• Initiate and arrange weekly meetings with the CEO to make recommendations for best practice or continuous improvement. 

Website Management (Wix):

• SEO implementation and maintenance.
• Add a weekly blog from a company PR article.
• Update pages with recommendations from the CEO.
• Extract leads and report these activities in weekly reporting.
• Extract analytics and report these activities in weekly reporting.
• Recommend improvements based on best practice and brand exposure point of view. 

Reporting:

• Report issues that affect the marketing (or campaigns) performance for all brands.
• Monitor daily traffic and performance indicators to understand trends and take next actions, check accuracy of stats, post launch analysis. (For all brands).
• Initiate and arrange weekly meetings with the CEO to give a weekly report of marketing activities. 

Competitor analysis:

• Maintain an up-to-date knowledge database of our competitors and their business models and offerings.
• Maintain a ‘Client Profiling Register’ for all brands. 

Google campaigns:

• Develop and manage AdWords campaigns for the 3 brands.
• Manage My Business for CRS Sales .
• Manage Google Merchant for ITAD and bulk sales .
• Analyse cost effectiveness on this platform.
• Write and submit to the CEO a weekly report on Google Campaign activities. 

Departmental Processes and Procedures:

• Develop, update, communicate and manage all marketing process and procedure to uphold professional standardisation of the Marketing function.

Administration
Event management:

• Manage, oversee, or strategise both internal and external events from initiation to completion and ensure maximum exposure for the company.
• Collaborate with managers in preparing budgets and monitoring expenses for events for all brands.
• Manage and safe keep all SharePoint folders containing event pictures and materials.
• Take photographs required for post or campaigns.

Social media management

• Digital marketing- social media management and direct mail:
• Create 6 posts weekly for social media & direct mail using PR articles, website content or ChatGPT.
• Manage and analyse and report engagement & exposure for the 3 company brands.
• Post 2 x weekly ITAD article on LinkedIn.
• Post 2 x weekly CRS Sales article on IG/FB.
• Post 2 x weekly Bulk Sales on IG/FB.
• Send out reminders to Xperien staff to share and like post on social media platforms.
• Analyse cost effectiveness of social media activities.

Experience:

• Three years’ marketing generalist experience.
• Three years’ experience using the apps or software packages listed under technical skills below.

Qualifications:

• Relevant tertiary qualification in marketing or skills programmes certificates

Other:

• Computer proficient
• Solid understanding of marketing principles

Main skills, knowledge and behaviour:

• Keep up to date with marketing trends
• Teamwork/cooperativeness
• Assertiveness
• Resilience/flexible/adaptability
• Integrity
• Responsible and accountable
• Communication skills – both written and verbal
• Planning and organising
• Punctuality/reliability
• Dependability
• Quality orientation/effectiveness/Attention to details
• Telephone etiquette

Technical skills:

• Wix
• Canva
• Meta business manager – IG, FB
• Google ads manager – Ad words
• Google merchant store
• Linked in
• Chat GPT
• Mailchimp
• MS SharePoint

Company Description

Information Technology Asset Disposition (ITAD) company

Closing date 28 Mar

Apply

Human Resource Department

hr@xperien.co.za

011 462 8806